QR is short for Quick Response and can be read quickly by any smart device. They are used to take a any piece of information and transfer it to your smart device. Once transferred, you are able to see details about the QR Code you scanned. It may take you to a website of a company, give you facts about an ingredient in a recipe, tell you about a person, or give you a coupon for a local store.
A QR Code is an input device. You put the information wanted into a code that is then converted into electrical signals and decoded so a person can understand the information. The reason why they are more useful than a standard bar code is that they cans store (and digitally present) much more data, including URL links, geographic coordinates, and text.
How companies are using and benefiting from using this technology.
No matter how large or small the company is, there are a number of ways that a business could benefit from using a QR Code. As a business owner, you might auto generate one next to every product on your web site containing all the product details, the number to call, and the URL link to the page so they can show their friends on their smart device. You may even decide to use a QR Code on your business card that contains your contact details.
Another benefit is the fact that a QR Code can be posted anywhere. This would include Internet sites that people spend everyday on like Facebook, Twitter, YouTube, and MySpace. You can also add them to print advertising, flyers, posters, invites, TV ads, etc..
Here is a list of things a QR Code may contain for a business:
- Product details
- Contact details
- Offer details
- Event details
- Competition details
- A coupon
- Twitter or Facebook IDs
- A link to a YouTube video
The only downside I would see is that not everyone has a smart device, and if they do they would have to download a QR Code reader. In addition to downloading the app, if you still have a 3G signal, it may take forever for you to connect, get your app open, and wait for the scanner to take you to its destination.
References:
Editor, Marc Lyne, ( 15 October 2009) Search Engine Land, Retrieved from http://searchengineland.com/what-is-a-qr-code-and-why-do-you-need-one-27588
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